| |
| |
|
|
Music Information |
|
|
|
How to Make State-of-the-Art Video Singles Cheaply
When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public. Rarely do they consider publicity, in the form of print media, i.e., music magazines, weekly arts and entertainment publications and newspapers as support tools to help support their radio airplay (another subject I shall address shortly). But, even rarer, is their consideration of the importance of having videos for their singles. A video of your single, which was once considered an optional luxury, is now a standard, vital and necessary tool if you are going to compete with fellow independent recording artists for media and consumer attention. And, a video is even more important if you are going to compete with major label artists. In fact, since having a video for your single, particularly, your very first single from a new release, is so vitally important, why would you even release a recording without one in today's music climate? To me, that is like a soldier going to war with only a handgun while leaving his automatic weapon behind in his barracks. But, perhaps, in your mind, you believe that it is still very expensive to produce videos for your singles. Even more, while you are likely an expert on producing music, you probably feel like an amateur when it comes to video production. However, that need not be the case any longer. So, I am going to show you a no-brainer approach to easily getting a video produced for, at least, your first single from your new release, if not all of your singles. * Steps to Getting Your Video Singles Produced Cheaply * 1. After you have your mastered soundtrack, and have selected your first single, you should then contact an area college, university or art institute. 2. Tell the school's administration department that you need to get in touch with its "broadcast journalism" department. 3. When you reach the broadcast journalism department, ask to speak to an "advisor" or "department head." 4. Tell the advisor or department head that you are an artist interested in getting a music video produced, and that you would like to be put in touch with either a senior student or graduate student who is majoring in broadcast journalism with, perhaps, a concentration on "production" or "direction." You may also want to stress your preference for a student who has experience with having produced music videos already. Depending on the size of the school, there will likely be several highly qualified student candidates. In most cases, you will find video producers or directors who will want to work from a script, which includes a story line, for your video single. If that is the case, and you are in need of a script, I would like to direct you to MuBiz.com, which can produce a video script from your single. See the below link: http://www.mubiz.com/services.html#Video_Scripting You can also see a sample video script that I created for a client at the below link. http://www.mubiz.com/vdoscript.html 5. As for the low cost of getting broadcast journalism students to produce your video, in quite a few cases, these particular students are already in need of videos for their class projects, and yours just may be the one that will pique their interest. This is a no-cost method, and you will often need to arrange this setup one semester in advance. In other cases, students may either own their film equipment, or be able to borrow school equipment for production. And, in this case, there may be nominal charges, however, these charges will be very affordable. The best thing about this particular scenario is that, while you will get the best production knowledge from the student, as well as your video produced with the latest technology, you cannot be charged commercial rates, such as if you used a videographer or related service that officially operated in a commercial status. But, perhaps, the best thing about this avenue to take for producing your video singles is that, not only will you be able to bring your marketing and artist status up a notch by having a video, you will now also have another product that can be used two-fold: 1. For further promotion of your single 2. Able to sell another product on online music sales sites as well as in retail outlets. In some cases, you may also wish to offer it as a package deal with your CD. Additionally, why not go a step farther by incorporating it within your CD, placing it on DVD, as well as making it available on video cassette for retailers and consumer? Note: Depending on the extensiveness of your production, most videos can be produced and edited within two weeks, if not sooner. Kenny Love is president of http://www.MuBiz.com, a radio promotion and media publicity firm that also provides business and career services to musicians.
MORE RESOURCES:
Music - Google News |
|
|
|
RELATED ARTICLES
Formation of a Song (Recording) As industry insiders, we sometimes forget that when discussing the recording process, the rest of the world really has no idea what we are talking about. Hopefully this will provide an explanation of the song formation process in layman's terms so that there may be less disconnect between the professional and the consumer. The Downfall Of The #1 Southern Gospel Station Back in the 90's we had a local Southern Gospel station (I can't remember the name. You'll see why if you keep reading). Benatar and Geraldo - Still Rockin on a High Note Most people look forward to the summer months because they bring warmer temperatures, vacations, outdoor gatherings, and longer days. Those are all fine and dandy, but what really gets my fires stoked for the warm season is when the Queen of Rock (a. Born to sing, Britney Spears is as big as ever today Britney Spears was born December 2 1981 as Britney Jean Spears in Kentwood, Louisiana, USA.Many people who knows Sagittarian Britney Spears knows that Britney Spears was born to sing. Do You Know What a Didgeridoo Is? Do you know what a didgeridoo is? There are so many things in this life that are unknown to us. I bet you could find out about something outside your normal sphere of vision and experience everyday for the rest of your life and still not get close to knowing about everything out there. Review: Medications - All Your Favorite People In One Place One of the most intriguing aspects of music is how easily it can transform one's mood. The right notes, at the right tempo, and all of a sudden, BAM! You're in a good mood. The Acoustic Guitar The steel-stringed acoustic guitar is usually credited with being developed by C.F. The Case Against Traditional Piano Lessons How would you like to spend 4 years in a University learning how to play other peoples music? If you think this is ridiculous, you're right! Because that's what thousands of piano music students do each day.They sit in front of their piano or keyboard with sheet music of a dead composer in front of them. Getting Rhythm - Three Tips for Guitar Beginners If you are just starting out learning guitar one of the hardest things can be getting a good rhythm and keeping that rhythm going while you change chords with your left hand.When I first started learning guitar I would strum along happily until the chord change and then my right hand would stop while I changed the position of the left. Taps; Piping Military Honors: A Ceremonial Guide for Highland Bagpipers It has become increasingly popular for U.S. Creating Within Limits When I first started playing the piano I wanted to learn how to compose. The idea that I could create something tangible really appealed to me. How to Remove DRM from WMA - Is It Legal and Worth the Effort? Technically, it's illegal to remove DRM from WMA protected music. Digital Rights Management (DRM) is part of the music industry's effort to curb piracy. Mp3s - The Future of Music? Mp3 music is audio that has been digitally encoded and compressed to make the amount of data smaller without compromising the overall sound quality. It's a revolutionary technique with incredibly good results; mp3 music is frequently indistinguishable from music found on a CD (though some audiophiles with very sensitive ears dispute that statement). Green Day: Punk Rock Masters Taming Mainstream Radio Their Way Before they got together as Green Day, Billie Joe Armstrong, Mike Dirnt and Tre Cool were merely three extraordinary hopefuls hoping and looking for their big break. The trio has no formal training and got their 'practice' from playing for free at punk clubs on Gilman Street in Berkeley, California. JOHN LENNON - The Man and His Times John Lennon wasn't always my favorite Beatle; at first it was Paul. But gradually, over a period of time, it was John Lennon who won my heart. Form - Giving Shape to Your Music Do you ramble on endlessly with your improvisations? If so, good. This has its place in music making and in new age piano playing in particularly. New M3 with Competition Package The new competition package available for the BMW M3 is almost sad as it is wonderful. With everyone knowing of the strong rumors of the M3's power plant changing to a V8, it's almost heart breaking to think about the legendary straight 6 cylinder being laid to rest. Music Licensing: The Cold Cash Facts About Money for your Music Where music meets licensing, there's money to be made. How much money? "I have synched quite a few thousand songs into productions over the years," states Peter Jansson of Janssongs, Inc. The Future for Independent Record Labels Small independent record labels are facing a different fight today to obtain a share of the music industry. The best possible means in which small labels were able to get their CD's sold vanished in 2003 when Southwest Wholesale Records and Tapes closed the doors. Guitar Humidification Problems with humidity can lead to heartbreak for the classical (or other) guitarist. Excessive humidity or dryness can ruin an instrument probably quicker than you think.
|
| home | site map |
| © 2006 |
