Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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MORE RESOURCES:
Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More  CMSWire

Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...


Copywriting tips to drive more traffic on social media  TechGenYZ

Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.


Bilal Kureishi talks us through what makes for good copywriting  Best in Australia

Bilal Kureishi runs a copywriting agency that specialises in producing high quality, optimised articles and other *content* for businesses.


Copywriter job with Creative Circle | 384429  mediabistro.com

Creative Circle's client, a prominent Las Vegas agency, is seeking a Copywriter to join their team full time in the next few weeks. This Copywriter will be splitting ...


Copywriter reveals how she made $1,200 through side hustles  Daily Mail

Bryanna McDermott from Australia turned to Airtasker to use her writing and blogging skills as a part-time copywriter before she started to make some decent ...


Creative Copywriter Cycling  CyclingIndustry.News

Millions of people experience real-life adventures with our apps. We help people all over the world discover the best hiking and biking routes, empowering our ...


Freelance Copywriter job with Altice USA | 382629  mediabistro.com

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...


Bilingual Copywriter - Pangea Money Transfer  Built In Chicago

Pangea Money Transfer is hiring for a Bilingual Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.


How a 'crass' social media star became an agency copywriter  PRWeek

The nominee for the 2017 Viner of the Year Shorty Award, Sarah Schauer, on agency life and why she isn't toning down her own social media pages. Blog.


Management buyout at copywriting agency  Insider Media

The management at a Cornish copywriting agency founded in 2007 has completed a buyout.


How To Grow A Huge And Profitable Facebook Community.  Forbes

Learn how to create, manage and grow a meaningful or even profitable facebook community by learning from the founders of BAMF and London Startups.


Entrepreneur: Chavanne Cazayoux Debetaz  Greater Baton Rouge Business Report

WORLD OF WORDS. Chavanne Cazayoux Debataz has always had a way with words. Growing up, she spent her free time reading and writing poems, short ...


Senior Digital Copywriter job, Johannesburg  Bizcommunity.com

Calling all hotshot digital creatives! We have a superb opportunity for a senior digital copywriter to strut their stuff and show off their unique creativity at one of ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


How Eve mattresses woke up to long-form copy  Econsultancy

Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?


Online copywriter/translator  EU-Startups

Our company, online site Bgaoc.com is currently looking for a copywriter/translator. For our site we constantly provide *fresh* and useful information on online ...


Copywriter and Content Marketing Manager - Infutor Data Solutions  Built In Chicago

Infutor Data Solutions is hiring for a Copywriter and *Content* Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Junior Digital Designer/Copywriter job, Cape Town, CBD  Bizcommunity.com

Southern Africa's largest supplier of industrial spices and retail equipment is seeking a junior digital designer/copywriter to join their team. Qualifications: ...


Senior Copywriter job, Cape Town, Southern suburbs  Bizcommunity.com

Here's what you can expect to be doing in the role: (KPA's) Write engaging, effective copy for promotional materials, in accordance with merchandise briefs, ...


Senior Copywriter (Remote) Freelance job with Creative Circle | 382685  mediabistro.com

Senior Copywriter (Remote) Freelance in New York , Experienced (Non-Manager), Copywriting, Marketing & Communications with Creative Circle. Apply Today.


Creative Team - Integrated Copywriter/Art Director job, Johannesburg  Bizcommunity.com

Calling talented and award-winning mid-senior level integrated art directors and copywriters – want to move as a team? Want to join the SA office of a top ...


Copywriter (HCP and DTC) job with Creative Circle | 382755  mediabistro.com

Copywriter (HCP and DTC) in Philadelphia , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.


Mid-Weight Conceptual Copywriter job, Cape Town  Bizcommunity.com

A super opportunity for a mid-weight conceptual copywriter has opened up at a great international agency in Cape Town.


Reviewed: Sookio's favourite books about writing  Cambridge Network

The team at Sookio has a love of language and likes to keep on their toes when it comes to the latest writings-about-writing. If you're keen to brush up on your ...


Mid-Senior TTL Art Director/Copywriter Team job, Cape Town  Bizcommunity.com

Heads up art directing and copywriting all-rounders, a renowned international ad agency's Cape Town office is on the hunt for a mid to senior creative team.


Marketing Specialist job with The Chronicle of Higher Education | 384568  mediabistro.com

We're looking for a Marketing Specialist to join our corporate advertising sales team. Working with the Senior Marketing Manager, the marketing specialist will ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

Beyond the portfolio, everything about the candidate can have an influence, said Amity Dannefer, senior talent manager, creative, VML. “If the work stands out to ...


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Copywriter Recycle Boutique  Pedestrian TV

About us: Recycle Boutique is a clothing consignment company. Our stores sell quality clothing and members receive 50% once pieces sell. We're looking for ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US  The Independent

No finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


Midweight Digital Copywriter job, Johannesburg  Bizcommunity.com

Calling all hotshot digital creatives in Johannesburg! We have a superb opportunity for a mid-weight digital copywriter to strut their stuff and show off their unique ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Copywriter, Healthcare Advertising Agency : Another job from PMLiVE.  PMLiVE

Award winning healthcare advertising agency known for their cutting edge, creative marketing campaigns and compelling messages seeks a copywriter who ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


Swedish-speaking copywriter/translator – Casino HEX Sweden  EU-Startups

Casino HEX is a young and ambitious company from Sweden. Our goal is to offer our vi detailed, useful and interesting information about best Swedish and ...


Gunjan Pai From CopyLove Helping Startups & Corporates To Build A Remarkable Brand Identity  Inventiva

Creating strong Branding means initiating a strong and positive bond between the business and the clients. Branding brings a vision to the clients, which, help ...


Consider a career in Copywriting  CareersPortal

Consider a career in Copywriting Emily Bodkin is a Copywriter at Hudson's Bay Company, but a career journey is never straight forward. We asked Emily to ...


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


How can financial brands improve clarity of copywriting?  Econsultancy

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...


Jane Maas, copywriter considered 'the real Peggy Olson,' dies at 86  AdAge India

Jane Maas, a copywriter and advertising trailblazer who became only the second woman officer in Ogilvy & Mather's history, has passed away at the age of 86.


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...


U of T researcher's website uses AI to help writers reach their audience  News@UofT

Many technology companies say they want to hire more women. But University of Toronto researcher Kawin Ethayarajh found the language and tone of most job ...


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Will Alexa be the saviour of the copywriting industry?  The Drum

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


Marketing and Communications Coordinator  Pedestrian TV

KMC (Kelly Müller Consulting) is a boutique Brand Strategy, Marketing and PR Consultancy that elevates brands to the next stage of their business. Founded in ...


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


7 characteristics of brilliant copywriting | Articles | Writing & Editing  PR Daily

Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may ...


The amazing tale of how Stan Lee got his big break  British GQ

Taschen's new giant-sized book The Stan Lee Story by Roy Thomas is a start-to-finish account of the Marvel supremo's life and times, filled with rare comic book ...


Joyce Sizemore Wilson | Obituaries  Index-Journal

Joyce Elizabeth Sizemore-Reagin-Wilson was 68 when she passed away on December 14th 2018. She passed away peacefully at Wesley Commons in ...


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


Alibaba introduces AI copywriter - The Jakarta Post  Jakarta Post

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.


Energy Industry Marketing Agency to Exhibit at Power-Gen International Convention  PR Web

Orlando, FL (PRWEB) November 29, 2018 -- LMD Power Marketing LLC, an outsourced power generation industry advertising, marketing and PR agency, will ...


Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...


14 high paying creative jobs for 2019  AZ Big Media

Whether you're a user experience designer or marketing director, creative professionals have many job opportunities in the current employment market.


Copywriting Paid Internship  Screen Africa

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Best Online Marketing Blogs To Consider For Your Next Guest Article  Foreign Policy 2018

When it comes to doing a guest post, you need to focus on the blogs that are relevant to what you're developing *content* for and then approach the site owner ...


Meet the Finalists of the 2018 BookLife Prize  Publishers Weekly

PW sits down and chats with the six finalists for this year's BookLife Prize.


5 Copywriting Articles That Will Change How You Write  HuffPost

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...


9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...


Everyone's a copywriter. Right?  mUmBRELLA*

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...


Navigation firm NNG puts out poem book for kids  Budapest Business Journal

Hungarian navigation software developer NNG has issued a free digital poem book introducing 12 important IT professions, aiming to show children at an early ...


Driving Sucks, and Lyft’s New Work From W+K Reminds You All the Reasons Why  Adweek

The next time you're about to get into a Lyft, pay attention to how you respond when the driver asks your name. I'm willing to put $5* on the fact that a good 90 ...


Greenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale About the Environment  Adweek

“The Handmade Gift,” an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real ...


RPA Appoints 2 New Creative Directors | AgencySpy  AgencySpy

RPA promoted Krystle Mullin (pictured, right) and Ariel Shukert (pictured, left) to roles as creative directors. Mullin and Shukert, who previously served in roles as ...


5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...


Deutsch Names New Chief Creative Officer for Los Angeles Office  Adweek

Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven ...


Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.  Entrepreneur

How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.


Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull  The Drum

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Stigan Media Listed In Exclusive 2018 Clutch 1000 - Press Release  Digital Journal

Stigan Media Inc., the premiere web design and marketing agency based in Vancouver, is proud to announce that it was included in the 2018 Clutch 1000, ...


The 7 Facebook Ad Copywriting Strategies You Need to Test  Business 2 Community

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.


Product Designer - ShipBob  Built In Chicago

ShipBob is hiring for a Product Designer in Chicago. Find more details about the job and how to apply at Built In Chicago.


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