Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Tips For Effective Email Copywriting
MediaPost Communications
When you send a marketing email, it's a bit different from a regular email. You're not just sharing information -- you're trying to drive engagement that supports your business in some way. You're trying to drive action without being too pushy and ...

and more »

PakWired (press release) (blog)

5 Ways an Unscrupulous Copywriter Might Convince You to Buy a Service You Don't Really Need
PakWired (press release) (blog)
A minority of unscrupulous professionals exist in every industry and copywriting is no different. Most writers will provide you with a fair service to match your marketing requirements but a few will only have your wallet in mind. And as is so often ...

and more »

UK Fundraising

10 tips for effective copywriting for fundraisers
UK Fundraising
The Institute of Fundraising South East and London Committee hosts a monthly masterclass for fundraisers. There is a different guest speaker, covering a different topic every month and January's theme was copywriting, which was presented by Rachel ...

Lincoln Journal Star

Lincoln startup getting big opportunity at SXSW
Lincoln Journal Star
He got his Master of Arts in creative writing at the University of Nebraska-Lincoln and got a copywriting job crafting the mailers that banks send to prospective customers. As he read the rates a bank was offering on a savings program, he investigated ...

Simply Business knowledge

A simple guide to becoming a freelance writer
Simply Business knowledge
If you are copywriting, jobs might be fielded out to you more often, but you'll still need to learn how to deliver on a brief. For example, how can you interestingly interpret the story of the company for which you've just been commissioned to write a ...

Mane Content - Copywriter / Creative Coordinator - Northern Michigan's News Leader
9&10 News
Mane Content, a division of 9&10 News, is looking for a creative, ultra-organized copywriter/coordinator to become the latest addition to our Creative Team. If you love to write, have solid organization skills, even better communication skills and love ...


How This Founder Created Three Successful Businesses In Three Years
This 27 year old from Melbourne, Australia started her first company with two friends in September 2013 called Willow & Blake, a copywriting and editorial agency. The agency was followed by Little Big Sugar Salt, a cafe in Melbourne, and Frank Body, ...

Campaign US

The Recommendation Engine: Possible's Christian Jaekle
Campaign US
When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians. The Recommendation Engine is Campaign US' weekly feature in which we learn about the media young ...

Medical Copywriter, Healthcare Advertising
This is a fantastic opportunity for a talented Medical Writer to transition from a medical education role to a creative role in one of the UK's most awarded Healthcare Advertising agencies. This opportunity will involve using the depth of your ...

Campaign US

My career in 5 executions: Joan's Jaime Robinson
Campaign US
Even though she'd been an English major, Jaime Robinson won an internship at the agency Mad Dogs and Englishmen in a contest after college. Afterward, they offered her a job as an assistant, with some copywriting on the side. "I was a terrible ...

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